Article Marketing can Boost your SEO Ranking in Two Ways

Article Marketing

Article Marketing

One great way to get targeted traffic to your website is through article writing. Posting articles is a proven way to help your page rank higher in the search engines and increase your web exposure. More exposure means more traffic. That can easily translate to more sales, if done right.

If you have well written, useful articles about subjects related to your site, you gain credibility. This is especially important if you are in a small niche. If readers find one quality article on your site, they may return if looking for more information or give your page link to a friend.

Article Marketing is an important of SEO campaigns

Face it, you need links! Your articles can be a part of your SEO campaign. It is important to be on the first three pages of an organic search and if your keywords are used properly, articles can help. If you are posting your articles around the web (article directories), a resource box appears at the bottom which contains information about you and a link back to your website.

Either way, you will get more visitors to your website. You can benefits from both sides of the article marketing. So, how do you begin with article marketing?

Steps To Implement Article marketing in the right way

  1. Do you keyword research first

Your articles should be targeted to your SEO campaign to drive up your search engine rankings. These keywords must rel ate to your site or they are useless.

  1. Decide if you are going to write the articles or hire someone

Even if you don’t consider yourself a good writer, there are many places to get help on the web. If you aren’t confident in your writing abilities or you simply don’t have time you can hire someone to write for you, get free articles, or buy PLR articles.

  1. Write about applicable topics

Your articles should always be related to your site and your products. If you write an article about dogs and link it to your site about horseback riding, it is unlikely to help your business much.

  1. Where to publish your articles?

There are three main channels to distribute your articles: Ezines, Announcement Lists, and Article Directories. Publishing to Ezines in your field gives you targeted traffic. Announcement lists are subscription email lists where you can publish or find articles. Article directories give you instant publication and are indexed by search engines, raising your ranking.

  1. Spend time on the Resource Box!

This is as important as the article itself because it is the only place you can talk about your business. What is written here can turn into a click or…. not. The box should contain less than 450 characters and should contain biographical information about you and a link to your site and/or your email address. Create an attention grabbing text to make your reader click on the link and redirect to your website.

It sounds complicated, but if you include all of these steps in your plan, you will fast be on your way to marketing your business with articles.

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