How to Boost Your Link Popularity

If you have been spending time to improve and optimize your website, then you also need to take the time to deal with your link popularity. On-page SEO factors are very important, but the off-page SEO factors will give you “more bang for your buck”, and higher Google rankings.
Here are the key steps in order to boost your link popularity:

Understand the Time Involved

Before you start with your linking campaign, you need to realize that there is a lot of time involved in the process. Don’t expect overnight results or you will just be disappointed. You need to think about this as a long term goal. If you don’t have the time yourself, then you should outsource this task.

Focus on Quality

When you start a linking campaign, you need to focus on quality at all times. This is something that many people overlook. In an effort to gain as many backlinks as possible, there are marketers that lose sight of how much value Google places on the quality of links. If your links come from link farms then your websites could be banned. Google takes a very dim view on the use of link farms. They also don’t like to see links from unrelated websites.

The key is finding non competitive websites in the same general market as your own website. You should also target those websites with a higher pagerank first. You should also look for authority websites, such as those that have a large volume of traffic. Requesting links from these sites will certainly improve your Google ranking.

Use Directory Listings

Directory listings are some of the best back links that you will find. Many of the top human-edited directories are very well liked by Google. Some of the best to use are the open directory, yahoo, zeal, looksmart and business. It is a good idea to find a list of the top directories and then submit your website to them. Some of them can take a while to review your website, but the wait is worthwhile.

Make it Easy for Other Sites to Link to You

It is very important that you make it very easy for other websites to link to your website. You can create a dedicated page for this purpose. You should paste the HTML code on the page in the exact format that you want it to appear on the website. You should also tell them where on the website you want your link to appear.

If you make it very simple for someone to link to you, then you will be surprised at how many do so. The key is giving them the step by step procedure for doing this. You can then track the traffic that comes from their website, and offer a reciprocal link if they requested it.

Wrap up

Link popularity is a very important aspect when trying to increase your Google rankings. Google is constantly changing its algorithm so ensure you use this tactic.