When a site goes live on a new domain, or a new website design requires moving old pages to new URL’s, it is imperative that you use a 301 redirect (permanent redirect) to point all of the old pages to the new URL’s so that you don’t lose your existing page rankings and associated site traffic.

Since it can take up to 30 days for the search engines to recognize your new URL structure and appropriately update the SERP’s, time is of the essence. An e-commerce site can lose thousands of dollars in just hours, so anything you can do to speed up the process is valuable.

For this reason, I like to write a little letter to the Big G and let them know we’ve moved some URL’s around. This is best accomplished by posting the links on another site or blog that is regularly indexed, in hopes that they will see all of the redirects as quickly as possible, and that the old links are followed by a spider to the new URL.

How to Tell Google About Your Redirected Pages:

Dear Google, please take a few minutes to re-index my existing pages that are occupying the front page of your search results. These pages send an extraordinary amount of valuable traffic to our website and we do not want to lose any of this traffic.

The traffic you send us consists of people looking to buy the women’s sports apparel that we sell (primarily sports bras). This traffic pays our bills, puts food on the table, and allows us to clothe our family.

Thank you for all the wonderful traffic you’ve sent over the years. Can you please update the following URL’s in your index to the new corresponding pages?

Denver SEO Company Joins Indie Arsenal

Denver Search Engine Optimization Company High Point Search Marketing has joined Indie Arsenal to form strategic partnerships with other Denver based creative professionals.

Indie Arsenal represents a new way for creative professionals to collaborate, communicate, network and succeed. The group is dedicated to promoting the careers, talent and expertise of students and independent freelancers in Colorado’s creative community.

Represented in copy writing, fine arts, graphic design, marketing/public relations, photography, video/film production and web design/development, the goal is to improve the lives and livelihood of creative service professionals. By offering a variety of platforms for creatives to promote their talent, Indie Arsenal exists to inspire, motivate, collaborate and enhance professional growth.

Up until now, Indie Arsenal did not have any members focused specifically on Search Engine Optimization. We see this as a great opportunity to expand our professional network and form strategic alliances with web designers, programmers, copywriters and marketing professionals.

High Point Search Marketing is excited about the opportunities to grow with the group. “Things are looking good, and they’re only getting better”!