8 Tips To Avoid Duplicate Content

Marketing

Marketing

Don’t steal

This is pretty straight forward as it has a negative impact on your search engine rankings and you could also find yourself being sued for copyright. Try to keep your content unique and stick to your main site theme.

Check Pages Regularly

As your site grows it is quite common to find pages which cover similar topics in a similar format. If you find any simply work on them to make them as unique as possible.

Check For Scrapers

We are not all honest webmasters so regularly check to see if someone is scraping your Content. There are plenty of free duplicate content tools around, the copyscape will check for copies of your pages on the net. If you find any you can file a DMA infringement with Google, Yahoo and MSN. Besides this you could file a legal suit.

Blog Syndication

If you publish a post on a syndication website and your blog, ensure you include a link back to your own site. This will ensure the syndication page is not ranked above your own.

Duplicate Sites

If you run 2 duplicate sites but promote them through different channels be sure to tell the search engines which domain you would prefer to be indexed.

Duplicate URLs

If you have exact content on multiple URLs within your site, consider either changing the content or using robots.txt to block the page from being indexed.

Affiliate Sites

If you are running an affiliate site, add value to it by re writing the product description or review. Also look to create additional pieces of information or tips.

Global Targeting

If you have 7 domains with duplicate content targeting different countries you will seriously need to consider using unique content on each one, otherwise you run the risk of only one site being indexed.

As an SEO consultant it is of high importance to understand what duplicate content is and how best to avoid it. Try your best to create high quality pages that add value and the risk of you being penalised is low.

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